We build growth engines inside businesses.
New revenue, created and captured inside your business, proved in weeks, then handed to your team. Not a strategy deck. Not lock-in. Growth, shipped and transferred.
Everyone bought efficiency. Almost no one is winning on growth.
The market crowded into doing things better. That lane is table stakes now, and commoditising on price. The prize is doing better things: net-new revenue, products and customer experience. Wanted by three quarters of firms, delivered by almost none. That gap is the opening.
We plan our own exit.
We enter senior, design the growth thesis, ship the proof, then transfer the capability and ramp out. Our intensity falls as your capability rises. The crossover is the handover. Set the path, ship the proof, hand the hammer.
Effort is self-liquidating by design. The big consultancies sell lock-in and switching costs. We sell the handover, and name it as the feature. Buyers who fear a permanent consultant line item choose the firm that plans its own exit.
Three moves. Set, ship, hand over.
Set the path
We land senior, find where net-new revenue actually sits, and design the growth thesis with numbers.
Ship the proof
We build inside your business and put a working proof in market in weeks, not a deck in months.
Hand the hammer
As it compounds we transfer the capability and ramp out. You own the engine.
Proof in weeks. Capability transferred. Team gone.
Growth, not efficiency
We create net-new revenue and help you capture it. We do not shave cost your rivals will match the moment they buy the same tools.
Proof, not decks
A live product or a revenue event in weeks, not a strategy document in months.
The exit is the model
The big consultancies sell lock-in. We sell the handover. You own the engine when we leave.
Senior hands. No junior behind a nameplate.
Mlnr fields a small, senior team, assembled per engagement from operators and specialist partners who have built and shipped at the frontier of product, growth and emerging technology. The people who set the path are the people who ship the proof.
Twenty years building new products and revenue lines for some of the world's biggest brands. Founded GPJ Labs, the innovation arm of George P Johnson. Led strategy and digital alliances at KPMG UK. Innovation Director at Dept Studios. Still designs and ships product today.
Around the founder, a bench of senior operators. We assemble the pod to the mandate and name the team when we scope, so you meet the people who will do the work, not a nameplate.
Made for businesses ready to grow.
Mid-market financial services and consumer businesses with real revenue at stake and the ambition to build new growth, not just cut cost. If that is you, and you can move quickly, this is built for you.
The founder or CEO, the managing or equity partner, the Chief Growth or Product Officer. Whoever owns growth and can say yes without a committee.
A small immersion that de-risks both sides. We size the growth opportunity and scope the first proof before anyone commits to a build. No lock-in, by design.
Start with a conversation.
A short call to find the growth thesis worth chasing. If there is one, we scope a small immersion to prove it in weeks. No lock-in, by design.